Ours: Furniture for Owners and Pets
In this concept we looked at a potential new product for the pet market. After some in-depth research we realized that there is a huge business opportunity for products that can improve the relationship between pets and their owners. In our research we found that the relationship between pets and their owners has changed. Pets have become members of the family and their habitat overlaps with that of their owners like never before. Taking that into consideration we came up with a line of furniture pieces that satisfied both the users needs and the pet's instincts, creating a new level of harmony within the home.
The name Ours was based on the fact that we wanted to create furniture that would belong to both pets and owners. Moving away from traditional concepts where it was either designed for one or the other, we were able to create innovative pieces than weren't an eye sore, created a shared space, and promoted bonding between owners and pets. We created something that both parties could call their own.
The Product Line
The bookshelf is also designed to be modular and customizable, meaning that the owner can decide how to arrange it in order to provide both a safe storage area and a place for the cats to play.
Obviously we had to solve the problem of cat hair. We looked at different ways to prevent the problem and realized that there really was no way to prevent the shedding. In order to alleviate the problem turned at a non-porous fabric from Crypton. The fabric was used to create comfortable and easy to clean cushions that both pet and owner can enjoy.
When it came to research, we wanted to focus not only on the human user, but their pets as well. Since we didn't know what the pets wanted out of the product, we decided to start tracking their daily routines for a see where they spent most of their time.
To achieve this, we relied on "cat cams", placed around the subjects’ necks, which would enable us to track and map their movements and see what the world from their perspective.
After we collected all the data we decided to map it out using a bird's eye view of the apartment used. This enabled us to get an overview of their movement, the location in which the conducted certain activities, and the area in which they spent the most time.
In order for any of this to work, we had to be sure we understood which forms were preferred by felines. This would enable use to shift their behavior without creating a rift between owners and pets.
To do this, we turned to rough sketch models in order to determine which forms where preferred by them. We tested the models with different cats and observed their behavior remotely.
We decided to look at the size of the target market. We wanted to know both the number of households with pets and how much consumers were spending on their pets.
Collaboration with Kendall Gremillion (ID '14)back